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Targeted Keyword Selection - Code Optmization - Meta Tag Analysis

It is very important to select the right targetted keywords for the success of your site's SEO campaign, failing which you may end up getting high volumes of website traffic that majorly is 'junk' traffic and is not 'targeted' or 'qualified' traffic resulting in poorly performing website success and thus poor ROI.

Keywords are a selection of words that Identify the content of your website and are used by the user to search information on the search engine. Keyword selection for a website needs be done after proper keyword research.

Keywords are mainly of three types:-

1. Single word keyword: -
Single word keywords are also known as generic keywords, which are used to target general audience; they do not help in targeting specific page for specific audience. Single word keywords help in getting huge traffic to your site. For example:- Business, this keyword relates to businesses of various types whether it is related to computers, media, travel etc. Such keyword may be termed as 'poison' keywords where one ends up receiving only unwanted internet traffic.

2. Multiple word keyword: -
Multiple word keywords are also known as specific keywords or targeted key phrases, which are used to target specific audience; they do help in targeting specific page for specific audience. Multiple word keywords help in getting only qualitative traffic to your site and also to improve your site search listing in search engine and improve your site page rank. For example:- SEM Company, this keyphrase if targeted will bring searches from all businesses who are involved in SEO SEM Services and for all users looking for a search engine marketing company.

3. Keyword based on geo location: -
Keyword based on themes and including specific location keywords within it are those keywords which are specifically related to your website product or services and target more specific audience as compared to the Multiple word keyword. Location Keyword lo local seo helps in getting huge targeted traffic to your site and also to improve your site listing in search engine and improve your site page rank. For example:- SEM Company India, this keyphrase if targeted will bring searches from all businesses who are involved in SEO SEM Services in India and for all users looking for a search engine marketing firm in India.

Contact us to formulate a right list of targeted SEO Keywords and Key Phrases for your website. Our SEO specialists are trained and experienced to perfection for the job. We could mean a lot to your web site's online SEO success.

Keyword popularity check tool:-

One of the most popular keyword research tool of all times was overture
Second tool is the word tracker.
Google's Keyword Planner is the one available for detailed search and competition comparisons
Another tool is Alta Vista “PRISMA”
You can also use search option of Teoma .
Another way of doing could be through the DMOZ subcategory study.

META TAGS Generation - Meta Tag Optimization

Customized Meta Tags for each of your site pages holds high relevance in accordance with a right bank of targeted keywords analyzed.

A Meta tag is a high-lighter in the HTML (hypertext mark up language) of a web page that endeavours the main aspects of that HTML page, which information is used by most of the leading search engines to identify and locate a web page for the user looking for the same kind of information your page contains. Meta tags assists your website and the search engines in a very special and desired way.

META TAGS are very important for your website's visibility in almost every search engine. Meta tags are included in the HTML of your web page and are "viewed" by search engines.

The word META indicates information about the Data. There are over 30 different meta tags. Commonly used Meta tag names are description, keywords, title, robots, author, date, and copyright.

The ones that concern search engine optimization are the title, description and keywords.

The Title tag contains words about your web site and appears in the top bar of your web browser.

The Meta description tag is one which holds a focus and brief description of the web page (generally not more than 250 characters). The keywords used in the description are all scanned by the search engine for the website ranking.

The Meta Keyword tag that is put in the heading of your HTML web page plays a vital role in bringing popularity to your web site. Most of the search engines when scroll your HTML page will pick the keywords displayed in the meta name keyword tag, and thus will index and identify your site for such keywords asked by the user/surfer from that search engine.


Where the search engine bots do not find any meta tags for a given HTML document, it randomly picks a group of characters (words - usually in the beginning) from your HTML page.

Contact us to analyze the meta tag relevancy of your website & its pages. Meta tag optimisation or code optimization is an important SEO process. Our SEO specialists are trained and experienced to perfection for the job. We could mean a lot to your web site's online SEO success.

 
 
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