Keyword Selection - Code Optmization - Meta Tag Analysis
is very important to select the right targetted keywords for the
success of your site's SEO campaign, failing which you may end
up getting high volumes of website traffic that majorly is 'junk'
traffic and is not 'targeted' or 'qualified' traffic resulting
in poorly performing website success and thus poor ROI.
Keywords are a selection of words that Identify
the content of your website and are used by the user to search
information on the search engine. Keyword selection for a website
needs be done after proper keyword research.
Keywords are mainly of three types:-
1. Single word keyword: -
Single word keywords are also known as generic keywords, which
are used to target general audience; they do not help in targeting
specific page for specific audience. Single word keywords help
in getting huge traffic to your site. For example:- Business,
this keyword relates to businesses of various types whether it
is related to computers, media, travel etc. Such keyword may be
termed as 'poison' keywords where one ends up receiving only unwanted
2. Multiple word keyword: -
Multiple word keywords are also known as specific keywords or
targeted key phrases, which are used to target specific audience;
they do help in targeting specific page for specific audience.
Multiple word keywords help in getting only qualitative traffic
to your site and also to improve your site search listing in search
engine and improve your site page rank. For example:- SEM Company,
this keyphrase if targeted will bring searches from all businesses
who are involved in SEO SEM Services and for all users looking
for a search engine marketing company.
3. Keyword based on geo location: -
Keyword based on themes and including specific location keywords
within it are those keywords which are specifically related to
your website product or services and target more specific audience
as compared to the Multiple word keyword. Location Keyword lo
local seo helps in getting huge targeted traffic to your site
and also to improve your site listing in search engine and improve
your site page rank. For example:- SEM Company India, this keyphrase
if targeted will bring searches from all businesses who are involved
in SEO SEM Services in India and for all users looking for a search
engine marketing firm in India.
us to formulate a right list of targeted SEO Keywords
and Key Phrases for your website. Our SEO specialists are trained
and experienced to perfection for the job. We could mean a lot
to your web site's online SEO success.
popularity check tool:-
of the most popular keyword research tool of all times was overture
Second tool is the word
Google's Keyword Planner is the one available for detailed search and competition comparisons
Another tool is Alta
You can also use search option of Teoma
Another way of doing could be through the DMOZ
TAGS Generation - Meta Tag Optimization
Meta Tags for each of your site pages holds high relevance in
accordance with a right bank of targeted keywords analyzed.
A Meta tag is a high-lighter in the HTML
(hypertext mark up language) of a web page that endeavours the
main aspects of that HTML page, which information is used by most
of the leading search engines to identify and locate a web page
for the user looking for the same kind of information your page
contains. Meta tags assists your website and the search engines
in a very special and desired way.
META TAGS are very important for your website's
visibility in almost every search engine. Meta tags are included
in the HTML of your web page and are "viewed" by search
The word META indicates information about the
Data. There are over 30 different meta tags. Commonly used Meta
tag names are description, keywords, title, robots, author, date,
The ones that concern search engine optimization are the
title, description and keywords.
The Title tag contains words about your web site
and appears in the top bar of your web browser.
The Meta description tag is one which holds a
focus and brief description of the web page (generally not more
than 250 characters). The keywords used in the description are
all scanned by the search engine for the website ranking.
The Meta Keyword tag that is put in the heading
of your HTML web page plays a vital role in bringing
popularity to your web site. Most of the search engines when scroll
your HTML page will pick the keywords displayed
in the meta name keyword tag, and thus will index and identify
your site for such keywords asked by the user/surfer from that
Where the search engine bots do not find any meta tags for a given
HTML document, it randomly picks a group of characters
(words - usually in the beginning) from your HTML
us to analyze the meta tag relevancy of your website
& its pages. Meta tag optimisation or code optimization is
an important SEO process. Our SEO specialists are trained and
experienced to perfection for the job. We could mean a lot to
your web site's online SEO success.