Keywords:-
Keywords are the words that Identify the content of your website
and are used by the user to search information on the search engine.
Keyword selection for a website should be done after proper keyword
research.
Keywords are mainly of three types:-
1. Single word keyword: -
Single word keywords are also known as generic keywords, which
are used to target general audience; they do not help in targeting
specific page for specific audience. Single word keywords help
in getting huge traffic to your site. For example:- Business ,
this keyword relates to all the business of various types whether
it is related to computers, media, travel etc.
2. Multiple word keyword: -
Multiple word keywords are also known as specific keywords, which
are used to target specific audience; they do help in targeting
specific page for specific audience. Multiple word keywords help
in getting huge traffic to your site and also to improve your
site listing in search engine and improve your site page rank.
For example:- Computer business, this keyword is related to all
the business who are involved in computer field.
3. Keyword based on themes: -
Keyword based on themes are those keywords which are specifically
related to your website content and target more specific audience
as compared to the Multiple word keyword. Keyword based on themes
help in getting huge traffic to your site and also to improve
your site listing in search engine and improve your site page
rank. For example:-Web designing Computer business, this keyword
is related to all the business who are involved in Web designing
field of computers.
Keyword popularity check tool:-
One of the most popular keyword research tool is overture
Second tool is the word
tracker.
Google
adwords is used to check on the competition for the
chosen phrases
Another tool is Alta
Vista “PRISMA”
You can also use search option of Teoma
.
Another way of doing could be through the DMOZ
subcategory study.
META TAGS:-
A Meta tag is a high-lighter in the HTML
(hypertext mark up language) of a web page that endeavours the
main aspects of that HTML page, which information is used by most
of the leading search engines to identify and locate a web page
for the user looking for the same kind of information your page
contains. Meta tags assists your website and the search engines
in a very special and desired way.
META TAGS are very important for your website's
visibility in almost every search engine. Meta tags are included
in the HTML of your web page and are "viewed" by search
engines.
The word META indicates information about the
Data. There are over 30 different meta tags. Commonly used Meta
tag names are description, keywords, title, robots, author, date,
and copyright.
The ones that concern search engine optimization are the
title, description and keywords.
The Title tag contains words about your web site
and appears in the top bar of your web browser.
Current popular meta tags that can affect search engine rankings
are keywords and description.
The Meta description tag is one which holds a
focus and brief description of the web page (generally not more
than 250 characters). The keywords used in the description are
all scanned by the search engine for the website ranking.
The Meta Keyword tag that is put in the heading
of your HTML web page plays a vital role in bringing
popularity to your web site. Most of the search engines when scroll
your HTML page will pick the keywords displayed
in the meta name keyword tag, and thus will index and identify
your site for such keywords asked by the user/surfer from that
search engine.
NOTE:-
Wherever the search engine does not find any meta keywords tag
for a given HTML document , it will randomly
pick a group of characters (usually in the beginning) from your
HTML page and therefore leaving your web site
as a ship without a captain.
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