Keywords:-

Keywords are the words that Identify the content of your website and are used by the user to search information on the search engine. Keyword selection for a website should be done after proper keyword research.

Keywords are mainly of three types:-

1. Single word keyword: -
Single word keywords are also known as generic keywords, which are used to target general audience; they do not help in targeting specific page for specific audience. Single word keywords help in getting huge traffic to your site. For example:- Business , this keyword relates to all the business of various types whether it is related to computers, media, travel etc.

2. Multiple word keyword: -
Multiple word keywords are also known as specific keywords, which are used to target specific audience; they do help in targeting specific page for specific audience. Multiple word keywords help in getting huge traffic to your site and also to improve your site listing in search engine and improve your site page rank. For example:- Computer business, this keyword is related to all the business who are involved in computer field.

3. Keyword based on themes: -
Keyword based on themes are those keywords which are specifically related to your website content and target more specific audience as compared to the Multiple word keyword. Keyword based on themes help in getting huge traffic to your site and also to improve your site listing in search engine and improve your site page rank. For example:-Web designing Computer business, this keyword is related to all the business who are involved in Web designing field of computers.

Keyword popularity check tool:-

One of the most popular keyword research tool is overture
Second tool is the word tracker.
Google adwords is used to check on the competition for the chosen phrases
Another tool is Alta Vista “PRISMA”
You can also use search option of Teoma .
Another way of doing could be through the DMOZ subcategory study.

META TAGS:-

A Meta tag is a high-lighter in the HTML (hypertext mark up language) of a web page that endeavours the main aspects of that HTML page, which information is used by most of the leading search engines to identify and locate a web page for the user looking for the same kind of information your page contains. Meta tags assists your website and the search engines in a very special and desired way.

META TAGS are very important for your website's visibility in almost every search engine. Meta tags are included in the HTML of your web page and are "viewed" by search engines.

The word META indicates information about the Data. There are over 30 different meta tags. Commonly used Meta tag names are description, keywords, title, robots, author, date, and copyright.

The ones that concern search engine optimization are the title, description and keywords.

The Title tag contains words about your web site and appears in the top bar of your web browser.

Current popular meta tags that can affect search engine rankings are keywords and description.

The Meta description tag is one which holds a focus and brief description of the web page (generally not more than 250 characters). The keywords used in the description are all scanned by the search engine for the website ranking.

The Meta Keyword tag that is put in the heading of your HTML web page plays a vital role in bringing popularity to your web site. Most of the search engines when scroll your HTML page will pick the keywords displayed in the meta name keyword tag, and thus will index and identify your site for such keywords asked by the user/surfer from that search engine.

NOTE:-

Wherever the search engine does not find any meta keywords tag for a given HTML document , it will randomly pick a group of characters (usually in the beginning) from your HTML page and therefore leaving your web site as a ship without a captain.

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